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Maximising Revenue through Measuring Customer Experience
Understanding and meeting customer expectations is vital for sustained success in a highly competitive business landscape. To gain deep...
Dr. Asma Qureshi
Mar 173 min read
26


Harnessing the Power of UX Research: Enhancing User Experience and Driving Revenue on Mobile Apps an
In today's digital landscape, user experience (UX) has emerged as a critical factor in the success of mobile apps and websites. To create...
Dr. Asma Qureshi
Mar 173 min read
10


Amplifying Customer Voices: Unlocking the Power of an Efficient Voice of Customer Program
Mobile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps...
Dr. Asma Qureshi
Mar 173 min read
4


The Power of Pricing Research: Unlocking the Secrets to Successful Pricing Strategies
Pricing plays a fundamental role in any business. Set the price too low, and you risk leaving money on the table; set it too high, and...
Dr. Asma Qureshi
Mar 17, 20243 min read
6


Understanding the Three Pillars of Data: Numerical, Categorical, and Textual Data
Data is the driving force behind the modern world. From businesses making strategic decisions to scientists unravelling complex problems,...
Dr. Asma Qureshi
Mar 17, 20242 min read
6
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